MKT 441 Week 1 Individual Assignment The Importance For more course tutorials visit
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Resources: University Library, InternetSelect an organization with which you are familiar.Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper, address the following:• Define market research.• If your selected organization uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the organization. • If your selected organization does not currently use marketing research, describe the different types of marketing research that would be beneficial to the organization.Format your paper consistent with APA guidelines.—————————————————————————————-MKT 441 Week 2 Individual Assignment Global Market For more course tutorials visit
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Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day):Write a 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:• Describe the situation discussed in the case.
• Identify the key issues for the organization in your selected case.
• Discuss possible ways the organization might address these issues.
• Based on your analysis of the case, explain the value of market research in the global community.Format your paper consistent with APA guidelines.
————————————————————————–MKT 441 Week 2 Individual Assignment Market For more course tutorials visit
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Select an organization with which you are familiar. The organization must be considering introducing a new product or service….

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