MKT 438 Entire Course
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MKT 438 Week 1 Individual Assignment Defining Public Relation Paper
MKT 438 Week 1 DQ 1
MKT 438 Week 1 DQ 2
MKT 438 Week 1 DQ 3
MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper
MKT 438 Week 2 DQ 1
MKT 438 Week 2 DQ 2
MKT 438 Week 2 DQ 3
MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper
MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper
MKT 438 Week 3 DQ 1
MKT 438 Week 3 DQ 2
MKT 438 Week 3 DQ 3
MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis
MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation
MKT 438 Week 4 DQ 1
MKT 438 Week 4 DQ 2
MKT 438 Week 4 DQ 3
MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary
MKT 438 Week 5 Final Exam
MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods)
MKT 438 Week 5 DQ 1
MKT 438 Week 5 DQ 2
MKT 438 Week 5 DQ 3…………………………………………………………………………………………………………………………………………………………MKT 438 Final Exam Guide
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Complete the Final Examination.

1. The objective of public relations is to sell:

2. The R-A-C-E approach to defining public relations includes the following components:

3. The job of public relations professional is very much that of an “interpreter,” where he interprets:

4. Which of the following trends contributed to the evolution of public relations in the United States
5. Public relations goals must be defined by:

6. Morale at the company was low after a series of severe firings. “I’ve got just the thing to get morale back up again,” said Darren, the firm’s public relations director….

Categories: Papers